Our Advantages | Our Support

Pre- Construction of 5 level Management and Control Services speed up the Pre-construction stage and open quickly Read More

Headquarters Pre-construction Management Center
Engineering and technology center
Supply chain management center
Engineering Management Department
Quality Inspection of Project Preparation
Preparation experience of over 3800 hotels, fine management, process standardization of project preparation node and schedule implementation, shorten the entire preparation cycle to save time and cost.
98% Group certified decoration company is familiar with brand standards and construction technology, the shortest construction period is 180 days, bidding mechanism unified quotation standard, quality guarantee deposit policy restricts construction quality and construction period, and the passing rate of the opening quality inspection exceeds 98%.

Group Centralized Material Purchasing High Efficiency Supply Chain, Low Cost Read More

Group centralized bidding and procurement. Over 300 certified suppliers cooperate with many big brands such as Hisense, Gree, Midea Wrigley Sanitary Ware, Bida Door Lock, Dongpeng Ceramic Tile, Safe Floor, Sleemon Mattress, Carnation Cloth and so on to help realize low-cost purchasing.
Four principles of high quality service: 7 days without reason for return, 3 years + super-long quality assurance, 2485 principles (24 hours feedback, 5 working days to solve the problem), compensation in advance.
200 + group supply chain team members to provide one-stop service, the whole process of door-to-door delivery service to ensure that hotels open quickly

Scientific and Efficient Operation Scientific Operation, Fast Return Read More

Operational support for newly opened stores. Operation diagnosis and strategy support help to shorten the climbing period to 3-6 months
Comprehensive budget management. Compile the revenue and expenditure and conduct the process monitoring in connection with hotel operation data, 88% of the hotels achieve more than 90% of their business objectives.
Revenue management. Controlling the price and strategy according to the profit opportunities of stores, increasing the rate of return and reducing the operation cost
All-round SOP system. Provide standard SOP and operation guidance for effective management of staff and operation procedure. For example: The implementation of sales patter for the membership card promotion developed by the group, the monthly sales of cards in the hotel can reach more than six times the quantity of rooms.
Quality inspection service. Control and guide the quality of equipment and services to effectively improve the hotel service and accommodation experience.

Practical experience support a combination of training and practical experience to educate talents Read More

WeChat online learning platform of Sunmei University. Include videos for hotel operation upgrading, industry dynamics, online one-to-one industry expert guidance.
The whole life cycle of hotels follows the growth system. Sunmei University offers owner the training class and helps the owner achieve in-depth control of hotel management through specific empowerment and upgrading.
Shop support on the spot. Sunmei University conducts customized diagnostics For the hotels, and conducts 100 + practical exercise every year to improve the performance of stores.
Sunmei University circular training mechanism helps to achieve rapid dispatch of hotel managers. Practical training based on performance indicators to ensure the quality of talents and to provide talents who are good at "doing business" in the hotel industry.

Delivery of Customer Sources Innovative Ways to Guarantee the Customer Sources Read More

Collaborate with global OTA: the group Cooperates with Agoda, Booking, Ctrip, Meituan, Qunar, fliggy, eLong and other 20+ channels with ultra low commission.
The delivery of customer sources from the self-owned channel: up to 70% of the customers in mature hotels are registered members. Sunmei Club has 50 million individual members, over 10,000 business customers, 3 million fans of WeChat official account and 50,000 community fans. Through the Little Program on WeChat, WeChat Official Account, APP, official website, short code and other channels, self-booking and room selection can be achieved.
National joint marketing activities. Enhance the hotel influence and coverage through large-scale national activities during the holidays and important time points.
Growth hacking. Group formulates activities and incentive programs to improve employee participation and achieve "everyone is a salesman" thus improving the occupancy rate of the hotels.

Informatization Support Technological Innovation and Intelligence Read More

Customize hotel management system and control authority to prevent financial loopholes;
Cloud manager. Owners can check hotel information at any time, check hotel room Availability and financial statements at any time in the field; customers can simply operate with mobile phones and iPad, Check–in within five seconds; System operation as usual when cutting off internet access and power supply
System 7 days * 24 hours after sale service

1. Strong Customer Acquisition capacity

We utilize the online and offline channels, as well as our own channels such as APP, websites to gather affluent and stable customer sources.
2.Streamlined Operation Management

Franchise Manager leverages the knowledge learned from our own hotel management institute to optimize and streamline the process, thus enhancing the utility.
3. Expertise in Branding & Marketing

· 15 fairs and exhibitions
· Integrated marketing communication 44,000,000 Online & offline coverage,
· 1 Billion PR audience
· 30 agencies cooperation around the world.
4. Meticulous Design

Design with the principal of feasibility, cutting miscellaneous cost and maximize the ratio of rooms.
5. Professional Construction

Utilizing the experience of decoration and full-cycle management, which can finalize the project 2-2.5 years earlier than localities.
6. Powerful Supply Chain

Trustworthy and efficient supply chain which filtered by time, and with the bargaining power of mass purchasing to enlarge margin of profit.